Valentina Drofa, founder of ICOPR Agency, will make a presentation on ICO PR campaign
To attract investments for a startup through an ICO, one should thoroughly develop a PR strategy and a plan of the market launch.
Valentina Drofa, CEO of Drofa Communications Agency and ICOPR Agency, will explain how it can be done and how not to become a scam after an ICO at Blockchain Conference Moscow on November 20.
Presentation topic “PR strategy after an ICO: which mistakes projects make and why public relations is important”.
Valentina will tell how much money an ICO costs, whether individual PR is necessary for top executives of companies, and will share secrets of work with printed mass media and TV. The speaker will focus on differences of ICO PR campaigns in different countries and regions important for targeting.
Main points of the presentation:
- main mistakes that can “drop” your token on the exchange;
- personal brand of the project’s CEO: what shouldn’t be written on social media;
- real case studies of unsuccessful PR campaigns and their consequences;
- PR strategy of the project after an ICO.
Valentina Drofa is a CEO of Drofa Communications Agency and ICOPR Agency. She has been working in the field of financial markets since 2007.
In 2012, Valentina was named the Best Entrepreneur at the Young Millionaires contest. In 2013, she became a member of the Council for financial education and consumer protection in the CIS.
In March 2017, Valentina appeared on the list of the most influential women in Saint Petersburg according to Delovoy Peterburg newspaper. Currently, she organizes events dedicated to financial issues in Moscow and Saint Petersburg.